Well, there are three separate lighting aspects in those photos. The first is obviously the lamps up on the shelf - which I'd assume is self explanatory. The second lighting node is Phillips Hue Starter Kit. The hub hooks up to your router and you download an app on your phone. Then when you screw in the light bulbs, your hub creates a bridge so that you can control the lighting from you phone. The app the Phillips makes is awesome, but there are third-party apps like Hue Party and Hue Disco that really make this set amazing. It's a new product, so they are constantly updating the app and adding new products. Earlier this year they released LED strips that can be bridged to your hub as well, and recently released a wall mounting switch to change light modes so you don't have to go into your phone every time.
The last lighting feature is my actual case. It's called NZXT Hue. It's a 5.25 bay controller that sits in your case, and it comes with a 6-foot LED strip that has adhesive on the back. I routed the LED strip out the back of my case through the water cooling grommits, and lined the bottom and back of my case with the LED's. You can control the modes and lights from the front of you case whenever you want.
I forgot there is one more. For the inside of the case, I'm using Corsair Commander Mini and a Corsair Lighting Node for lighting. It comes with a tiny controller with buttons that you can mount. The controller has tiny buttons you can press to change colors. You can get these on the corsair site. However, I would recommend the NZXT hue over the Corsair Link all day.
I have to day I feel silly for asking; but the "lamps up on the shelf" - how are they different colors?
Edit: I'm stupid, I reread the thread. So you simply screw in the LED lightbulbs into said lamps and bazinga? Genius.